Marianne Kaiser counted the bad mornings that she dreaded her job, and at the three month mark, she decided to leave and build her own business. She quit in June, filed her LLC on July 8th, launched Contrary Collective publicly in September, and is on track to hit $1M in revenue one year later. She also has two small kids. What got her there wasn't perfect timing or a flawless plan; it was the willingness to accept, as she puts it, that both options were going to be hard anyway, so she might as well do the thing she actually wanted to do.